Gills Onions : Onionology
Concept and Strategy | Color & Type | Design System | Digital | Social Media | Print | Posters | Illustrations
Many intricate details go into raising the best onions. Gills devotes time, money and energy into researching and growing a product that has a distinct advantage. Due to our obsession with Onionology, our onions have a higher keep time, less odor, and can be cut with fewer tears. We even employ a sustainable symbiotic waste-powered energy solution. We set out to illustrate the fact that when you peel away the layers, Gills simply has a superior onion.
Copywriter : Melanie Sawyer
Onionology Social ads | Stories and Static
Social posts to show all the value of Gills Onions compared to competition. Strong copy and illustrations to peel back all the layers of Gills Onions with two different styles.
Posters & Print
The posters and print styles are a mix of Americana style and the Scientific illustrations of old Darwin like scientists illustrating all of their research subjects. We also took everyday paperwork that Gills has been using and styled them up and repurposed in these pieces.
Website
For the website we took the established look and feel and put in our expertise of UI/UX to make the style easily used and navigated with a more minimalist twist.
