Red Diamond Coffee & Tea
Foodservice Campaign & Website
Campaign Thumbnail | Branding | Concept and Strategy | Color & Type | Social Media | Posters | Out of Home | Print | Web
It’s No Wonder that Red Diamond is the perfect partner. Since 1906 they’ve been putting their customer’s beverage needs first by not only producing the finest coffee and tea products in the world but by also providing the programs and services they need to always offer a world class beverage experience at their operation.
Copywriting: Jeremy Anderson
Photography and Video
While making the new look and feel for Red Diamond Foodservice’s branding and campaign we had a shortage of footage and photography from their farms across the world. We set about documenting the story from farm to cup where we reached out to one of their farms in Northeast argentina and set up a large scale photography and filming trip to learn who the farmers are and their process.
Huge posters act as invitations, from city folk to country folk, and country folk to city folk,
with the same scene shown from different perspectives.
Digital
Huge posters act as invitations, from city folk to country folk, and country folk to city folk, with the same scene shown from different perspectives.
Website
Team aside I personally loved this part of the campaign… We pulled in a more minimal look to be used to Red Diamond Foodservice’s main branding to bring it into the modern era. We kept some of the touches from the campaign in how we used created and used assets. Their foodservice sites viewership was mostly owner and operators so through experimentation we came to the realization that the website was just a “digital menu” for our client’s customers. We followed this method and developed the look and feel to be a higher class eatery, the products section is the most evident part of this design method. This look and feel developed from their website into their new branding outside of Advert campaigns.
