Red Diamond Coffee & Tea
Retail campaign and branding
Campaign Thumbnail | Branding | Concept and Strategy | Color & Type | Social Media | Posters | Out of Home | Print | Web
115 years ago, Red Diamond started as a small family operation in Birmingham with one plan: to provide the people of planet Earth with the perfect sip of coffee and tea. By preserving the traditions of their past and updating it with a fresh new look that both simplifies their messaging and amplifies their brand awareness, Foodmix was able to help the world understand The Perfect Sip Does Exist.
Copywriting: Jeremy Anderson
Social
Red Diamond retails new simplified style cuts through all the fluff that many ads have and deliver the information we want to amplify and hone in on.
Website
Our approach to the website rework for the home and about pages took the simplicity of the advertising campaign and treated the rest of the pages as a stylized “infographic” of the most important information Red Diamond wanted us to share with some critiques from our team.
Out of Home
The purist form of the new campaigns look and feel I believe is the Out of Home parts of the campaign in road side billboards and posters/billboards at sports stadiums
Illustrations
With any project, original client preferences can change due to budget cuts or the development of new ideas the for client. My Creative Director and I worked on a poster series for Red Diamond offices that did not make the cut, but I am really proud of them none the less!
