Ballyhoo
Concept and Strategy | Logo | Color & Type | Ticket | Event Map | Social Media | Posters | Brand Swag
Ballyhoo is not just a fair for the whole family. Its mission is to help combat urban food deserts in Chicago. We accomplish this by bringing both country and city folk together by showing how deeply they both care for their families – proving that we are all a part of “One American Family." The design communicates this unity by mixing 1950’s Americana with modern design.
Copywriting: Pete Pendergast
City and Country Poster Series
Huge posters act as invitations, from city folk to country folk, and country folk to city folk, with the same scene shown from different perspectives.
Map and Tickets
Map and tickets are delivered to the buyer or presented at the entrance of Ballyhoo.
Swag
Participants of the learning and networking workshop get these - a lunch box, a notebook for writing down contact information,and a tote bag for groceries.
Social Media Campaign
Facebook for country folk and Instagram for city folk.
